Portfolio

Alpenglow 8704

Back to portfolio
Case StudyWebsite Design & Creation
Custom DesignCustom BuildTime-of-Day ScenesSEO Built InLive Demo

The live link opens a demo: the property is fictional, and every booking button opens a notice saying so.

Overview
Background

Alpenglow 8704 started as a commission for a real two-bedroom vacation rental at River Run Village in Keystone, Colorado, in the closest building to the gondola: 120 steps from the lift. The condo was already listed on the usual booking platforms, but those listings struggled to present all that the condo truly had to offer. We set out to fix that by creating a site of its own: one that shows the place properly, tells the story of the location, and keeps booking one tap away wherever a visitor happens to be reading.

The design is built around a highly detailed alpine scene (layered mountain skyline, drifting snow, pines, and a sun that becomes a moon) set under elegant, editorial type. A scene control in the corner of the screen changes the entire illustration through four times of day: dawn, noon, sunset, and night, each with its own colors and mood. The visitor's choice is remembered on their next visit.

The condo itself is presented through dozens of photographs, all color-corrected to one consistent look and exported at three sizes in WebP, so that a phone pulls down a small gallery tile where a full-screen view gets the large one. The gallery filters by room and area and opens into a full-screen viewer, alongside an animated map of the village, a swipeable quote carousel, and a "Good to know" FAQ. The site also keeps itself current: the booking headline, its accent color, the particles drifting behind it, and the Things to Do guide all move from ski season to summer on their own.

WordPress is where most of our builds start, but this brief did not call for a content manager or plugins. Nobody was going to log in and publish, and the parts that do change (the season, the time of day) change on their own. Because of this, the site was coded with just HTML, CSS, and JavaScript instead, with the mountains, the sky, and the village map drawn in code rather than downloaded as photographs. Doing this allowed the site to remain fairly light and simple, while still presenting all of the extraordinary things the condo has to offer.

The owner sold the condo before the site went live. Rather than shelve the work, we renamed the property, cut everything tied to the real listing, and republished the build as a demo anyone can walk through. Every booking button now opens a notice explaining that nothing here is bookable, the phone number is gone, the guest quotes were replaced with sample copy labeled as such, the rental markup was swapped for markup describing the page as a work sample, and the whole site is kept out of search results. What is left is the build itself, running exactly as it would for a real property.

Highlights
Key moves
  • Homepage with four eye-catching time-of-day scenes: dawn, noon, sunset, and night
  • Just HTML, CSS, and JavaScript, chosen because the site needed no content manager
  • All photos color-corrected to one look and exported at three WebP sizes
  • An animated map of River Run Village in place of a stock embed to engage visitors
  • Booking headline, accent color, particles, and an activity guide that follow the season
  • Structured data, sitemap, and clean markup so a real listing could compete in search for bookings
  • A 14-event analytics plan covering the whole path from first look to booking
What I handled
  • Brand + art direction (logo, color palette, scene system)
  • The mountain scene, coded for all four times of day
  • Design + layout across every area of the site
  • Color correction + three-size WebP export for all photos
  • Content planning + on-page copy
  • On-page SEO foundation (structure, schema, sitemap)
  • Visitor analytics + booking-journey tracking
  • Server setup: speed, security, redirects, custom 404 page
  • Rework into a public demo after the property sold
Scene Toggle
Dawn, noon, sunset & night

A scene control in the corner of the homepage re-lights the whole mountain scene through four times of day. Sky, sun, moon, stars, and mountain colors all follow, on desktop and phone alike, and the visitor's pick is remembered on their next visit.

The same skyline through all four scenes: dawn, noon, sunset, and night.

Live From the Site
An interactive map of River Run

The location is the whole pitch, so instead of dropping in a standard map the site draws River Run Village: the lodge at center, with dashed walking paths tracing out to the gondola, the ice rink, the coffee shop, and the Silver Mill shops. Gondola cabins bob along the cable, smoke curls from the chimney, birds wheel over the peaks, the river drifts downstream, and a slow ping draws the eye to unit 8704.

River Run Village mapIllustrated map of River Run Village: Dercum Mountain and the gondola cable along the top, the Snake River along the bottom, and the Alpenglow lodge at center with dashed walking paths to the River Run Gondola, the ice rink, The Inxpot coffee, and the Silver Mill shops (New Moon Café, Pizza on the Run, Luigi's Pasta House). The Kickapoo Tavern is marked at the base of the lodge itself, directly downstairs, alongside the Christy Sports ski shop.you are here8704iRiver Run gondola120 STEPSiiThe Inxpot coffee2 MIN WALKiiiKickapoo TavernRIGHT DOWNSTAIRS+ CHRISTY SPORTS SKI SHOPv3 MIN WALKSilver MillNEW MOON CAFÉ · PIZZA ON THE RUNLUIGI'S PASTA HOUSEivIce skating3 MIN WALKNa small map, not to scaleRiver Run Village mapIllustrated map of River Run Village: Dercum Mountain and the gondola cable along the top, the Snake River along the bottom, and the Alpenglow lodge at center with dashed walking paths to the River Run Gondola, the ice rink, The Inxpot coffee, and the Silver Mill shops (New Moon Café, Pizza on the Run, Luigi's Pasta House). The Kickapoo Tavern is marked at the base of the lodge itself, directly downstairs, alongside the Christy Sports ski shop.you are here8704iRiver Run gondola120 STEPSiiThe Inxpot coffee2 MIN WALKiiiKickapoo TavernRIGHT DOWNSTAIRS+ CHRISTY SPORTS SKI SHOPivIce skating3 MIN WALKvSilver Mill3 MIN WALKNEW MOON CAFÉ · PIZZA ON THE RUNLUIGI'S PASTA HOUSENa small map, not to scale

A live piece of the actual site, not a screenshot. Every line is drawn and animated in code, and the code redraws itself in a taller layout on phones.

Results
Results
  • A first screen made of drawn artwork and text, with very little to download before it appears, ensuring an always fast page load
  • Code and textual markup a search engine can read end to end, plus the structured data a real listing needs to compete in search results
  • An interactive scene toggle built to give visitors a reason to stay on the page, and a reason to remember the place and come back
  • A build matched to the overall need and request: static for a site nobody needed to log in to maintain
  • The build outlived the sale, and now stands as a demo a prospective client can click through end to end and serves as a great base and structure for future property listing sites
Next
Ready to get started?

Get in touch with us and we'll get the process rolling immediately.